Why 99% Of Sellers Pay Buyer Agents

By Erin Catron

I am a multifaceted entrepreneur and real estate leader dedicated to making a meaningful impact.

Why would you offer a buyer’s agent compensation if you sell your home? This question has been coming up lately, especially in light of the recent NAR settlement. The answer is that it’s negotiable, but there are compelling reasons to incentivize buyer’s agents to bring buyers to your home:

Increased exposure. Offering compensation to buyer’s agents significantly increases your home’s exposure. When buyer’s agents have clients, they are more likely to show your home if there’s an incentive. When compensation was offered and displayed on the MLS, over 99% of all homes sold offered compensation to buyer’s agents. This practice attracts more buyers, as agents are motivated to bring their clients to your property.

Smoother transactions. Having a licensed professional on the other side ensures a smoother process. Buyer’s agents understand contracts, timelines, and how the process works, guiding their clients effectively. Sellers often have less money without a buyer’s agent because unrepresented buyers may not understand contracts or inspections, leading to a messier transaction.

Competitiveness in the market. Offering compensation keeps you competitive in the market. A great buyer’s agent can help showcase the value of your home, potentially increasing the offers you receive. It’s a strategic move to ensure your property stands out among others.

Trust and reliability. These are crucial in real estate transactions. With licensed agents on both sides, there’s a level of professionalism that reduces potential issues during or after the sale. It also sheds some liability on you, as buyer’s agents ensure their clients understand the process thoroughly.

Understanding these benefits, it’s clear why offering compensation to buyer’s agents is advantageous when selling your home. Stay tuned for insights on the pitfalls buyers face when sellers don’t provide compensation and how that hinders property sales because buyers cannot pay the commission.

Feel free to contact me at (918) 984-0994/(918) 396-8247 if you have any questions about offering compensation or the home-selling process. I’m here to help you handle your real estate needs.