Maximize Your Home’s Exposure by Offering Buyer’s Agent Compensation

By Erin Catron

I am a multifaceted entrepreneur and real estate leader dedicated to making a meaningful impact.

Are you selling your home and wondering if you should offer compensation to a buyer’s agent? It’s a decision that can significantly impact your home sale. In this two-part series, I’ll explain why providing compensation to a buyer’s agent is crucial for maximizing your property’s exposure and appeal.

Why Compensation Matters. One of the most compelling reasons to offer compensation to a buyer’s agent is the increased exposure your property will receive. When you offer compensation, you’re opening up your listing to a broader audience. Many buyers don’t consider the cost of representation when purchasing a home, yet 97% prefer their agent to guide them through the process. If you don’t offer compensation, you may find that buyers will simply overlook your property, concerned about the additional costs involved.

Increase Your Buyer Pool. By not offering compensation, you risk reducing the number of potential buyers who will consider your property. Buyers are less likely to view a home if they believe they’ll need to cover additional expenses for their agent. That’s why we always recommend our sellers include buyer’s agent compensation in their pricing strategy. Doing so ensures that your home attracts as many buyers as possible, increasing the chances of a successful sale.

Faster Sales, Higher Profits. Offering buyer’s agent compensation can lead to a quicker sale at a better price. Statistics show that homes offering such compensation tend to sell faster and for more money. Who wouldn’t want to sell their home more quickly and at a higher price?

Offering compensation to a buyer’s agent isn’t just a strategic choice—it’s essential for maximizing your home’s exposure and appeal. By including this compensation, you’re ensuring that more buyers consider your property, leading to a faster sale at a better price. This decision signals your commitment to a smooth transaction, giving your home the best chance to attract the right buyer and achieve its actual value. Ultimately, it’s about more than just selling—ensuring your home finds its perfect new owner.

This is the first of many reasons we recommend offering compensation to a buyer’s agent when listing your home. Stay tuned for the next part of this series, where we’ll explore even more benefits of this strategy. Contact us at (918) 984-0994/(918) 396-8247 or erin@tulsasharkbroker.com to stay informed.