How to Sell Your Luxury Home in Tulsa

By Erin Catron

I am a multifaceted entrepreneur and real estate leader dedicated to making a meaningful impact.

When selling a luxury home in Tulsa, it’s important to understand the dynamics of the market. While the luxury market may not have many homes selling for over $1 million regularly, there are still key strategies to keep in mind to ensure success.

In Tulsa, the number of luxury homes available often exceeds the number of homes that actually sell. This is why it’s crucial to have an agent who understands the intricacies of this market and knows how to properly promote and market your home. Pricing is essential, but showcasing the property is just as important, if not more so.

The importance of digital marketing

In today’s world, effective marketing means having a strong online presence. If an agent isn’t utilizing video marketing, YouTube, Facebook, or reverse searches through their database, it’s time to look for someone who will. Video marketing is a powerful tool, allowing potential buyers to get an inside look at the property and its features.

One excellent tool to consider is Zillow Showcase. With many buyers browsing homes on Zillow, this program helps elevate your listing. Zillow Showcase boosts the visibility of your listing, pushing it to the top of search results and driving more traffic to the home. This added exposure can make a significant difference in how quickly your luxury home gets noticed.

More media

Media plays a major role in attracting high-end buyers. The more media, the better. In today’s technology-driven world, buyers are conducting extensive research before even scheduling a showing. That means your listing needs to stand out and provide enough information to encourage high-intent buyers to make an appointment.

Partnering with a local media company to produce a complete set of materials showcasing the property and surrounding area can elevate your listing even further. Many luxury buyers come from out of state, and they often haven’t had a chance to visit Tulsa yet. Highlighting not just the home but the neighborhood and amenities around it is key to capturing their attention.

When selling a luxury home, ensure that your agent is equipped to handle the unique challenges and demands of this market. From using cutting-edge marketing strategies like video and Zillow Showcase to highlighting the local area, these tactics can help make your home stand out in a competitive field.

For more information or if you have a luxury listing that needs expert assistance, don’t hesitate to reach out. Contact me at +1 918-396-8247 or email me at erin@erincatron.com. Whether through social media, online platforms, or billboards across Tulsa, you can get in touch for guidance and support in selling your luxury home.